Dia desses eu estava conversando com um amigo, quando ele me falou sobre uma campanha alemã. Na verdade, foi o título que me deixou bastante curiosa e me fez sair pesquisando sobre a campanha na internet. E achei algumas coisas que valem a pena vocês conhecerem.
O jobsintown.de é um site de empregos alemão que buscava melhorar os negócios e tornar-se uma referência internacional. Por isso contrataram a agência de publicidade alemã Scholz & Friends, pedindo que fizessem a campanha publicitária que mostrasse os “bastidores” das máquinas. É como se dentro de cada máquina de sorvete, jogos ou música, tivesse, na verdade, uma pessoa trabalhando.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiziturJgB7k_cZ-RiFlbuhhWofNTisQ-VZEo6sfybhLbfJIAOuKsDZUBhmpR-cgk_Lvjmf2-Qj0hv46bNa2Pq2wZ3x6YMrUBKbY0Vl01x10aPCXBlkeB6G0GICUVTursdfhXzYGpl2wzz2/s1600/1.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw5DzzsXeIyaWNH9kYke4tfUa6dSgEQO01MMdrFLSIDY6csiccAZ8H8aSyvrj1sFQmRLyBnJVj8kU52K8LldVfmLxI-8HldNaIDmvhaAW4e-x4Eyhes5ePaSw4pjcljJSumBKNMfjMt52u/s1600/2.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqrLEydt_b4PWfZvCQp1WiG1sqWJanaAb4z6DwDdLjbo910vibyKiWzv8mP7FpnUPWQ8ipKdL7FXKF-Cbpcg6d30aJDNZcb00xT0-TiJJYdukmrlvsGOsR7bEyNZjs3mjacrLsuJpudCRF/s1600/3.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0iPoKRYRVEHHHxtxmbfMMpUFwZCLUFVEiXgRhvrdUvM5iKpT9Vso3_yucJQgB7vvpJDRzOR4x5YSbJcuAl3knwPFpk562lctiTCRJEdXdr0scdSGaB71bg2r5GZKNlK9WUdl7OcZ5Pf3N/s1600/111.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi51IGt-hJS7_7zVIjCfNHtAsda_9T6ZY-bBmeE7gQ3T6jrDmf8vKSaSPllB085NxjGkpZzDTqODd6ZKDSdf59MPnQkbKo6YAj41QBBgO7DmuOr0pysmJYfZdVCloXcrpKhU21pAiXto2UA/s1600/4-650x461.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNUrinF8X_yjOYsioiaXyxYGpq8CBzHSeLN2Jd7sHdr-Txvn2NB9B7sQVWI2_kaZdHdrPfXNr_CsLWjAf2hfMlPr-exsKD9rgFsL6DOtp08bppBaG4nl5yFQhenKD9SpxITFhXrJDCb2v3/s1600/5-650x459.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfeGzun7MqZbV5Ua-Jwk21C54YAL-202tU-kjsP7UzFCjyhiFf712VenYPeoiLNym9qTMy6bNxU89JFHU0Fpa6SefoOQM23-D3EwJ-VnMbHCt28VeM_PhkEzH3m2d8cGFSFP3UtgMcns5s/s1600/6.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiD4rMkCvVou4j5K0J6len0CnZsyuwvGlL86_Qg6KSNMUCBhnxST3q_6Cj8ZEEbR4Mqzi33cUGv31xIM4i3b7-CGhjMbVZ8iPJkakTFP9ZiMuemFKJUBW_847pMWewrY1kOoEiFvc9Ad6t1/s1600/7.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj49EHdSjmds2otc4CPhjbI6vey_696e-ppJQLQ1yrUBOUrxDpOciCGKmrFA79DiwLKzz9lVplco7Lfef6DKe8K6jrW1Ehc-YHHBi1tgVvef2wb01L8qt1CP-zs3czKuYiVVV5XmnprA-Nd/s1600/8-650x918.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKt_9EdRek90Ouhnff293Ntq0IMRHhb-df70WrlT0hcqfl8EffjR6f-77PhSMBP4i8PVSYXBX3FQRc1GfPc803N4vIO3XyRiLHezM83qjjY90taZAbpWx2GqHMrxvviGfK9mkJDWk6wfOJ/s1600/9.jpg)
A campanha "A vida é muito curta para o emprego errado”, foi criada para mostrar os “bastidores” das máquinas, como se dentro de cada máquina de sorvete, jogos ou música, tivesse, na verdade, uma pessoa trabalhando.
O jobsintown.de é um site de empregos alemão que buscava melhorar os negócios e tornar-se uma referência internacional. Por isso contrataram a agência de publicidade alemã Scholz & Friends, pedindo que fizessem a campanha publicitária que mostrasse os “bastidores” das máquinas. É como se dentro de cada máquina de sorvete, jogos ou música, tivesse, na verdade, uma pessoa trabalhando.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiziturJgB7k_cZ-RiFlbuhhWofNTisQ-VZEo6sfybhLbfJIAOuKsDZUBhmpR-cgk_Lvjmf2-Qj0hv46bNa2Pq2wZ3x6YMrUBKbY0Vl01x10aPCXBlkeB6G0GICUVTursdfhXzYGpl2wzz2/s1600/1.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw5DzzsXeIyaWNH9kYke4tfUa6dSgEQO01MMdrFLSIDY6csiccAZ8H8aSyvrj1sFQmRLyBnJVj8kU52K8LldVfmLxI-8HldNaIDmvhaAW4e-x4Eyhes5ePaSw4pjcljJSumBKNMfjMt52u/s1600/2.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqrLEydt_b4PWfZvCQp1WiG1sqWJanaAb4z6DwDdLjbo910vibyKiWzv8mP7FpnUPWQ8ipKdL7FXKF-Cbpcg6d30aJDNZcb00xT0-TiJJYdukmrlvsGOsR7bEyNZjs3mjacrLsuJpudCRF/s1600/3.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0iPoKRYRVEHHHxtxmbfMMpUFwZCLUFVEiXgRhvrdUvM5iKpT9Vso3_yucJQgB7vvpJDRzOR4x5YSbJcuAl3knwPFpk562lctiTCRJEdXdr0scdSGaB71bg2r5GZKNlK9WUdl7OcZ5Pf3N/s1600/111.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi51IGt-hJS7_7zVIjCfNHtAsda_9T6ZY-bBmeE7gQ3T6jrDmf8vKSaSPllB085NxjGkpZzDTqODd6ZKDSdf59MPnQkbKo6YAj41QBBgO7DmuOr0pysmJYfZdVCloXcrpKhU21pAiXto2UA/s1600/4-650x461.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNUrinF8X_yjOYsioiaXyxYGpq8CBzHSeLN2Jd7sHdr-Txvn2NB9B7sQVWI2_kaZdHdrPfXNr_CsLWjAf2hfMlPr-exsKD9rgFsL6DOtp08bppBaG4nl5yFQhenKD9SpxITFhXrJDCb2v3/s1600/5-650x459.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfeGzun7MqZbV5Ua-Jwk21C54YAL-202tU-kjsP7UzFCjyhiFf712VenYPeoiLNym9qTMy6bNxU89JFHU0Fpa6SefoOQM23-D3EwJ-VnMbHCt28VeM_PhkEzH3m2d8cGFSFP3UtgMcns5s/s1600/6.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiD4rMkCvVou4j5K0J6len0CnZsyuwvGlL86_Qg6KSNMUCBhnxST3q_6Cj8ZEEbR4Mqzi33cUGv31xIM4i3b7-CGhjMbVZ8iPJkakTFP9ZiMuemFKJUBW_847pMWewrY1kOoEiFvc9Ad6t1/s1600/7.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj49EHdSjmds2otc4CPhjbI6vey_696e-ppJQLQ1yrUBOUrxDpOciCGKmrFA79DiwLKzz9lVplco7Lfef6DKe8K6jrW1Ehc-YHHBi1tgVvef2wb01L8qt1CP-zs3czKuYiVVV5XmnprA-Nd/s1600/8-650x918.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKt_9EdRek90Ouhnff293Ntq0IMRHhb-df70WrlT0hcqfl8EffjR6f-77PhSMBP4i8PVSYXBX3FQRc1GfPc803N4vIO3XyRiLHezM83qjjY90taZAbpWx2GqHMrxvviGfK9mkJDWk6wfOJ/s1600/9.jpg)